You Might Be an Entrepreneur If You Meet These 3 Conditions

1. The right skills

Marketing innovation. As Michael Ellsberg wrote in The Education of Millionaires, the prerequisite to selling is listening. It's important to understand people and their needs, build networks and relationships and create unique solutions to pitch effectively.

Managing risk. Entrepreneurs aren’t risk takers as much as they're risk minimizers. One way to minimize risk is to bootstrap: Provide the resources for a startup with customer revenues. Another way is to follow the advice of Eric Ries, pioneer of the lean startup movement, proponent of the “build-measure-learn” mantra.

Test all business model assumptions, ranging from the notion of the customer problem to the hypothosized revenue stream. Startup expert Ash Maurya wrote in Running Lean that the job of entrepreneurs is to find a business model that works before running out of money.

Leading oneself and others. Entrepreneurs keep going when others stop trying. They overcome seemingly insurmountable obstacles. They build tribes. They transcend the status quo, form new relationships and patterns of behavior and bring change where it's sometimes unwanted.

Having experienced the process, entrepreneurs quickly adapt and confidently try new things. And things don’t always go as planned. Entrepreneurs, like leaders in the “fundamental state,”  a term coined by Robert Quinn in Building the Bridge As You Walk Across It, have the “adaptive confidence,” “detached interdependence” and “grounded vision” to figure things out.


2. The right process

Entrepreneurship is a discipline. Peter Drucker, sometimes called the "inventor of management," argued that entrepreneurship is a management discipline. It’s a process that can be learned and applied.  

Discipline implies a process. Entrepreneur and educator, Steve Blank, outlined the customer development process in The Four Steps to the Epiphany, which was validated and further refined by Maurya and Ries for their own startups (Spark59 and IMVU, respectively). The process begins with customer discovery or understanding problems from consumers' perspective and testing whether the entrepreneur’s solution fits. 

Then there's customer validation or determining how, when and where customers (the market) and the entrepreneur’s solution (the product) meet and value can be exchanged. And customer creation entails discovering how to entice the next wave of customers to move en masse toward the sales channel. Then and only then should resources be spent to build a company to support the business model.

That last step is called company creation. Before I became a lean startup convert, I used to ask students to do the company creation step first. They wrote long business plans outlining the structure of their company before any of them knew or had tested if they had a business model that worked. How wrong I was. And how much student time and resources I wasted!

3. The right heart

Love of the game. It takes much trial and error to find a business model that works. If a businessperson doesn’t love the process, he’ll lose energy not only before running out of money but also before it's even the right time to ask for money. 

Commitment. So what determines if entrepreneurs keep going? Love, like skill, involves both nature and nurture. It entails affection, passion and discipline. It requires both the heart and head. As is the case in a marriage, a commitment to putting others first is needed for getting through the tough times. The entrepreneur should find ways to complement others' skills and invite them to complement hers. Entrepreneurship is one of the ultimate team sports. 

Skills, process and heart can be learned. They also flow from some natural endowments.

The most difficult challenge in operating an incubator at the college level is giving students enough time to discover and develop the skills, process and heart to become successful entrepreneurs. And if they do, the next challenge is giving them the opportunity to prove that they deserve additional support to find a business model that works.

Source: http://tinyurl.com/AreUanEntrepreneur

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4 Secrets to Giving a Great Marketing Presentation



Presentation skills are critical to producing an engaging and interesting teleseminar that gets people to show up and to want more. Here's how you can make your teleseminars entertaining to your attendees:

1. Deliver great content. This is the most important presentation skill. In your marketing, you promised you were going to solve a problem for your customers. Deliver exactly what you promised and maybe even a little bit more. During your teleseminars, demonstrate to your attendees that you're helping them solve their problem in a unique way that's easy for them to implement. Below are five keys to ensure you'll do just that.

• Focus on specifics. The goal is to provide very clear, specific tactics and information that folks can immediately implement. If you're interviewing an expert and he says, "Well, you have to do X, Y, Z . . .," respond with "Exactly how do you do X, Y, Z?" You not only want to tell listeners what to do but how to do it so they can implement what you promised they'd be able to implement.

• Keep it relevant. Don't go off on tangents and talk about things that aren't related. Focus your attention and your guest's attention on exactly what you promised you'd deliver.

• Make it easy to apply. Make your content easy to implement so your attendees get the results you promised. You might even want to emphasize a particular item by saying, "This is something you're going to want to write down." You may want to list these items in a quick-start guide and, at the end of the call, wrap up with a quick summary: "These are the three things we talked about today. To solve the X, Y, Z problem, these are the five steps. Let me recap them for you.

• Be practical. Keep your information as simple to learn and as easy for them to implement as possible. Let attendees know the content you're delivering doesn't require any specialized or technical know-how, or if it does require specialized or technical know-how, then consider providing a bonus program or track to help them catch up.

• Make it memorable. You want your training to really sink in. One of the best ways to make a lasting impression is through storytelling. Quick stories about how you got started, or about how a person you know learned the material, or about how some celebrity or a famous brand is implementing what you're teaching--those little stories are important to help illustrate what you're trying to impart to your listeners.

2. Grab their attention. You want to start your teleseminar with something dramatic--a question like "Are you frustrated with the results you're getting from your marketing?" or "Are you scared to death about having your teen driving?" Use something dramatic that starts the program off with a bang. The goal is to grip the audience immediately, capture their attention, and get them focused on what you have to deliver.

Next, hit them with the big promise. For instance, if you begin with the question "Is your teen ready to drive in traffic?" follow it up immediately with the big promise: "Well, if not, in this program, we're going to teach you and your teen how your teen can drive safely. Your son or daughter will be confident and ready for any situation he or she might encounter out on the road." It's a big promise to say that teen drivers are going to be ready for any situation they find out on the road, but that's the promise that's important and relevant to these buyers.

The third attention grabber is the brief story. This story introduces a character who has a problem you can solve. In a teen driving teleseminar, you might say, "My daughter was crying and frustrated because she veered off the road and was afraid to try driving again. We taught her a few simple skills that I'm going to teach you in this program, and now she's excited to drive. Not only that, she's confident enough to drive her little brother to his baseball practices so my wife doesn't have to do it all the time." This simple story provides a bit of drama and human interest.

3. Illustrate your points with stories and examples. As you go through your teaching elements, whenever possible, use case stories to explain them. It's as simple as telling how someone else implemented what you are trying to teach. "Sally faced this same problem. Here is the solution she implemented, and here's what happened as a result. Her life is so much better now because . . ." Telling a story gives you compelling content that will really excite and engage your listeners.

4. Use teasers. Finally, at the end of your program, you should have teasers for the next program. For instance, if you're doing a teleseminar on navigating traffic with defensive driving skills, you could promote the upcoming module: "Next time in our teleseminar series, we've got honing your skills in parking lots and driving in reverse … ." It's your responsibility to make your teleseminars interesting enough that listeners want to show up on the next call. You not only need to deliver excellent content, but you need to deliver it in a way that's compelling and fun.

Source: http://tinyurl.com/MarketingSuccessTips

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Clarity is the BEST person to give you advice and guidance! www.clarityfix.me
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